Frank Luntz

Republicans use think tanks to come up with a lot of their messages. The think…

I don’t understand why people whose entire lives or their corporate success depends on communication…

Politics is gut commercials are gut…

What matters most in politics is personality. It’s not issues it’s not image. It’s who…

Some people call it global warming some people call it climate change. What is the…

I’ve done reasonably well over the last 10 years because I took the strategy of…

The way you communicate an idea is different than the way you communicate a product…

Ideology and communication more often than not run into each other rather than complement each…

Sound science must be our guide in choosing which problems to tackle and how to…

The challenge in working in politics, particularly if you’re working for a political party, is…

There are people still in the Republican Party that I believe practice the communication of…

The language of America changed with the election of Bill Clinton, because with all due…