Edward de Bono

Creativity is a great motivator because it makes people interested in what they are doing…

Most executives, many scientists, and almost all business school graduates believe that if you analyze…

The purpose of science is not to analyze or describe but to make useful models…

Removing the faults in a stage-coach may produce a perfect stage-coach, but it…

In the future, instead of striving to be right at a high cost, it will…

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment…

We need creativity in order to break free from the temporary structures that have been…

If you never change your mind, why have one…

Logic will never change emotion or perception…

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers…

Argument is meant to reveal the truth, not to create it…

Studies have shown that 90% of error in thinking is due to error in perception…

It has always surprised me how little attention philosophers have paid to humor, since it…

Humor is by far the most significant activity of the human brain…