Donald Norman

Isn’t one of your first exercises in learning how to communicate to write a description…

Beauty and brains, pleasure and usability – they should go hand in hand…

And to get real work experience, you need a job, and most jobs will require…

So what does a good teacher do? Create tension – but just the right amount…

Also note that invariably when we design something that can be used by those with…

In my opinion, no single design is apt to be optimal for everyone…

It is relatively easy to design for the perfect cases, when everything goes right, or…

I prefer design by experts – by people who know what they are doing…

I think there is a tendency in science to measure what is measurable and to…

We expert teachers know that motivation and emotional impact are what matter…

Readers always seem to think that the author has some control over the design of…

I’ve been looking at the iPod- the Apple iPod. One of the interesting things about…

User-centered design means working with your users all throughout the project…