David Ogilvy

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell…

Advertising is a business of words, but advertising agencies are infested with men and women…

The advertisers who believe in the selling power of jingles have never had to sell…

Good copy can’t be written with tongue in cheek, written just for a living. You’ve…

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and…

The secret of long life is double careers. One to about age sixty, then another…

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that…

The consumer isn’t a moron she is your wife…

Our business is infested with idiots who try to impress by using pretentious jargon…

I have a theory that the best ads come from personal experience. Some of the…

The best ideas come as jokes. Make your thinking as funny as possible…

I do not regard advertising as entertainment or an art form, but as a medium…

In the modern world of business, it is useless to be a creative, original thinker…

Advertising reflects the mores of society, but it does not influence them…

Leaders grasp nettles…