Steve Jobs

Innovation distinguishes between a leader and a follower…

So let’s not use a stylus. We’re going to use the best pointing device in…

I don’t think I’ve ever worked so hard on something, but working on Macintosh was…

Be a yardstick of quality. Some people aren’t used to an environment where excellence is…

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the…

Design is not just what it looks like and feels like. Design is how it…

A lot of companies have chosen to downsize, and maybe that was the right thing…

I’ve always wanted to own and control the primary technology in everything we do…

When you’re young, you look at television and think, there’s a conspiracy. The networks have…

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped…

Our DNA is as a consumer company – for that individual customer who’s voting thumbs up…

That’s been one of my mantras – focus and simplicity. Simple can be harder than complex…

We don’t get a chance to do that many things, and every one should be…

We think the Mac will sell zillions, but we didn’t build the Mac for anybody…

Innovation has nothing to do with how many R amp& D dollars you have. When…