Steve Jobs

Design is a funny word. Some people think design means how it looks. But of…

It’s not the tools that you have faith in – tools are just tools. They work…

No one wants to die. Even people who want to go to heaven don’t want…

I’m an optimist in the sense that I believe humans are noble and honorable, and…

My favorite things in life don’t cost any money. It’s really clear that the most…

It’s hard to tell with these Internet startups if they’re really interested in building companies…

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and…

Everyone here has the sense that right now is one of those moments when we…

For the past 33 years, I have looked in the mirror every morning and asked…

But Apple really beats to a different drummer. I used to say that Apple should…

Pretty much, Apple and Dell are the only ones in this industry making money. They…

We hire people who want to make the best things in the world…

Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very…

Microsoft has had two goals in the last 10 years. One was to copy the…

With our technology, with objects, literally three people in a garage can blow away what…